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Category Archives: News


Yep. Our “If you can’t be first, don’t be last” mantra apparently has a name:  Last Place Aversion.

“Our work suggests that people exhibit a fundamental loathing for being near or in last place – what we call “last place aversion.” This fear can lead people near the bottom of the income [point]  distribution to oppose [point] redistribution because it might allow people at the very bottom to catch up with them or even leapfrog past them.”

Or otherwise known as “Harrison’s Law”.

Interested in seeing how Ben’s pyramid was made?  Well just click here for a bunch of photos!

I just wanted to say Merry Christmas to all my gaming friends. I wish I could game with you over the Holidays, but I’ll have to settle for our next get together in Spring. 2010 will be a great year!